The Vimeo Mafia

kanishka
October 10, 2024

In the tech world, there are some special groups that have a big impact on the industry, and the Vimeo Mafia is no exception to that.

Officially launched in 2004, Vimeo emerged as a beacon of artistic expression in the digital realm. Founded by Jake Lodwick and Zach Klein - Vimeo was initially created as an alternative to the YouTube juggernaut. The platform quickly gained acclaim for its commitment to high-quality video content and a supportive, creative community.

As the company thrived, Vimeo's name became synonymous with artistic innovation. Its moniker, "Vimeo," is an amalgamation of "video" and "me," signifying the platform's dedication to empowering individual creators to showcase their work. From short films to animations, from documentaries to music videos, Vimeo nurtured a rich tapestry of visual storytellers.

Fun fact: The platform's name choice was more than just a blend of words. It reflected Vimeo's commitment to putting the "me" back in video, focusing on individual expression and creativity in a world increasingly dominated by corporate giants.

The Vimeo Mafia

Over the years, Vimeo's influence continued to grow, attracting a diverse array of talented artists, filmmakers, and tech aficionados. This convergence of creative minds would eventually form the cradle of what we now know as the Vimeo Mafia, a network of former Vimeo employees who went off on their entrepreneurial journeys.

Below we highlight the top 14 companies from the Vimeo Mafia, but a total of 46 companies have been founded and the alumni group has collectively raised $166 million as per Crunchbase data.

PS: Are you a Vimeo employee/alum interested in getting your community together to invest in the community (and earn carry/other benefits along the way)? Or are you a member of another community that you think would make for an amazing startup investment community? 😉

Learn more about us and sign up for the waitlist here.

Most Money Raised: Citizen

Citizen is a mobile app that sends users location-based safety alerts in real time. The app uses radio antennas in major cities to monitor 911 communications. Employees filter the audio to generate alerts.

Citizen alerts users to:

  • Crimes
  • Emergencies
  • Other potentially dangerous events
  • The spread of Covid-19

Public-safety apps might keep you informed. But are they good for the  public? - Marketplace

Favorite rising star: Adventr

Adventr is a SaaS platform that allows users to create interactive videos that can be controlled by voice or touch. Adventr was founded in 2015.

Adventr features include:

  • Mobile interactivity
  • Customized social sharing
  • Pre-roll ad network compatibility
  • Voice control
  • An intuitive drag-and-drop editor
  • The ability to connect media to CRM, CDP, or databases for personalized experiences



Adventr - Crunchbase Company Profile & Funding


All the incredible companies covered below:

  • Citizen
  • BentoBox
  • CUUP
  • WaitWhat
  • Bigblue
  • Staked
  • DIY.org
  • Adventr
  • GitPOAP
  • Welcome
  • Lifeat
  • Fancy Hands
  • Vectrix
  • Headgum

The Vimeo Mafia

Citizen

Founder: Mark Essel
Vimeo
Role: Principal Engineer
Capital
Raised: $133M
Investors
: Greycroft
Stage
: Series C

Citizen is a mobile application that notifies its users with safety alerts and real-time incident updates.

BentoBox

Founder: Pierre Drescher
Vimeo
Role: Applications Engineer (Payments)
Capital
Raised: $52.4M
Investors
: Haystack
Stage
: Series B

BentoBox empowers restaurants to own their presence, profits, and relationships, directly through their website.

CUUP

Founder: Abby Morgan
Vimeo
Role: Director of Brand Partnerships
Capital
Raised: $29.5M
Investors
: Global Founders Capital
Stage
: Series A

CUUP is a direct to consumer startup that focuses on providing the essential bra for women.

WaitWhat

Founder: Jai Punjabi
Vimeo
Role: Sr. Director of Product Management, Creator Tools
Capital
Raised: $16.3M
Investors
: Reid Hoffman
Stage
: Series B

WaitWhat is a media invention company that invents boundary-breaking and profitable media properties that change the cultural landscape.

Bigblue

Founder: Mathias Griffe 
Vimeo
Role: Mobile & TV DevOps
Capital
Raised: €16.7M
Investors
: Plug and Play Ventures
Stage
: Series A

Bigblue is a computer software company that provides delivery experience solutions for customer-centric brands.

Staked

Founder: Jonathan Marcus
Vimeo
Role: Vice President w / General Management responsibility
Capital
Raised: $9M
Investors
: Coinbase Ventures
Stage
: Seed

Staked is a startup that provides institutional investors with the technical infrastructure for non-custodial staking services.

DIY.org

Founder: Zach Klein
Vimeo
Role: Co-Founder
Capital
Raised: $9.5M
Investors
: Founder Collective
Stage
: Seed

Online Courses And Fun Projects For Kids | Any Kid. Anywhere. Can Learn Any Skill.

Zach Klein, the founder of DIY, is an entrepreneur, Vimeo co-founder, and Dwell Ex-CEO and best-selling author. Some of his notable investments include Venmo, Kickstarter, and Skillshare.

Adventr

Founder: Devo Harris
Vimeo
Role: Sr. Video Player Product Lead
Capital
Raised: $6M
Investors
: Alumni Ventures
Stage
: Series A

Adventr is a SaaS platform for the creation of voice and touch controlled interactive video and its distribution across any network/player.

GitPOAP

Founder: Jay Puntham-Baker
Vimeo
Role: Senior Software Engineer
Capital
Raised: $4.3M
Investors
: Avalanche VC
Stage
: Seed

GitPOAP is a decentralized reputation platform that displays POAPs for contributions and achievements made off-chain.

Welcome: Real time travel plans

Founder: Mark Essel, Peter Gerard, Matthew Rosenberg
Vimeo
Role: Principal Engineer, VP Entertainment, VP Cameo
Capital
Raised: $3.5M
Investors
: Accel
Stage
: Seed

Welcome: A Smart City Guide offers personalized city recommendations, combining insights from friends, experts, and AI. It factors in time, weather, and local events for intelligent suggestions on dining, activities, and more.

Lifeat

Founder: Pouya Rad
Vimeo
Role: Software Engineer II
Capital
Raised: $3M
Investors
: Y Combinator
Stage
: Pre-Seed

A virtual getaway while you work.

Fancy Hands

Founder: Ted Roden
Vimeo
Role: Senior Developer
Capital
Raised: $2.3M
Investors
: BoxGroup
Stage
: Seed

Fancy Hands develops personal assistant applications used to assist people and manage to-do lists.

Vectrix

Founder: Corey Mahan
Vimeo
Role: Director Of Security
Capital
Raised: $2.2M
Investors
: Y Combinator
Stage
: Seed

Vectrix helps IT and security teams detect security issues across their SaaS applications.

Headgum

Founder: Andrew Pile
Vimeo
Role: CTO
Capital
Raised: $14.5M
Investors
: Union Square Ventures
Stage
: Seed

Headgum is a comedy podcast network that produces, curates, and promotes podcast content from around the web.

📌 Join our waitlist

🐦 Twitter

💼 LinkedIn

Signup for a demo

Request a demo to see how your community can start investing together
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.