The Hubspot Mafia
In 2006, Dharmesh Shah and Brian Halligan founded HubSpot. The business was founded on the idea of inbound marketing, which is a method that emphasizes drawing clients with pertinent and beneficial interactions and content as opposed to intrusive ones.
Halligan and Shah noticed that consumers were becoming less interested in traditional marketing strategies and more interested in learning about goods and services through social media, blogs, and search engines.
Halligan and Shah saw an opportunity to capitalize on this change and created a software platform that offered tools for content creation, social media sharing, lead generation, and analysis to assist businesses in adapting to these changes. Their goal was to facilitate businesses' implementation of inbound marketing strategies.
The Hubspot Mafia
The HubSpot Mafia has emerged as an influential force in the tech and business sectors, demonstrating remarkable innovation and entrepreneurial success. With a staggering 72 companies founded by its alumni, this dynamic group has collectively raised an impressive $740 million, showcasing their ability to not only envision but also actualize groundbreaking ideas.
PS: Are you a HubSpot Mafia member or alum interested in bringing your community together to invest in innovative ventures (and enjoy potential profits and other perks along the way)? Or perhaps you're part of another dynamic group that could be a fantastic source of startup investments? 😉
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Most money raised: Vendr
Vendr is an anomaly within the HubSpot Mafia which is transforming the way companies manage their software purchase. It was founded by Ryan Neu, a former HubSpot director of sales for SMBs, and has grown to be the top platform for SaaS purchasing and management. The company offers a distinctive money-back guarantee that distinguishes it in the market and streamlines the process of locating, purchasing, and managing software stacks.
Vendr has raised an impressive $216 million in capital, with significant support from Y Combinator. This puts the company in a Series B stage, demonstrating its significant growth and potential within the tech industry. The company is a major player to watch in the tech ecosystem because of its creative approach and successful fundraising, which highlight its dedication to revolutionising the SaaS procurement experience for businesses.
A list of all the amazing companies covered:
- Vendr
- Drift
- Hightouch
- Reprise
- Reforge
- Tidelift
- InsightSquared
- Crayon
- Koala Health
- Curtsy
- Tomorrow Farms
- Metaplane
- Fritz AI
- Wonderment
- Ply
- Rentdrop
- ThriveHive
- Renewal Mill
- Simply Homes
- Wabbi
- SparkToro
Vendr
Founder: Ryan Neu
Hubspot Role: Director of Sales, SMB
Capital Raised: $216M
Investors: Y Combinator
Stage: Series B
Vendr is the leading SaaS buying & management platform that helps companies find, buy, and manage their stack, money-back guaranteed.
Drift
Founder: David Cancel, Elias Torres
Hubspot Role: Chief Product Officer, VP of Engineering
Capital Raised: $107M
Investors: General Catalyst
Stage: Series C
Drift develops conversational marketing and sales platform.
Hightouch
Founder: Tejas Manohar
Hubspot Role: Software Engineer Intern
Capital Raised: $92.2M
Investors: Bain Capital Ventures
Stage: Series B
Hightouch is a data platform that helps sync customer's data from the data warehouse to their CRM, marketing, and support tools.
Reprise
Founder: Samuel Clemens
Hubspot Role: VP Product
Capital Raised: $82.2M
Investors: Bain Capital Ventures
Stage: Series B
Reprise empowers enterprise sales and marketing teams to create sales demos, product tours, and trial environments.
Reforge
Founder: Brian Balfour
Hubspot Role: VP Growth, Sales Product Division
Capital Raised: $81M
Investors: FJ Labs
Stage: Series B
Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering.
Tidelift
Founder: Jeremy Katz
Hubspot Role: Principal Software Engineer and Manager
Capital Raised: $73.5M
Investors: General Catalyst
Stage: Series C
Tidelift makes open source software work better—for everyone.
InsightSquared
Founder: Samuel Clemens
Hubspot Role: VP Product
Capital Raised: $50M
Investors: Bessemer Venture Partners
Stage: Series D
InsightSquared is a revenue intelligence platform that provides sales intelligence solutions for forecasting, accuracy, and decision-making.
Crayon
Founder: Jonah Lopin
Hubspot Role: VP Customer Success
Capital Raised: $38.1M
Investors: Bedrock Capital
Stage: Series B
Crayon is a competitive intelligence platform that enables businesses to see and seize opportunities & create sustainable advantages in their markets.
Koala Health
Founder: Jordan Smith
Hubspot Role: Software Engineer
Capital Raised: $20M
Investors: BoxGroup
Stage: Series A
Koala Health provides medications and health products for pet needs.
Curtsy
Founder: David Oates
Hubspot Role: Lead Product Designer, CRM
Capital Raised: $12.6M
Investors: Y Combinator
Stage: Series A
Curtsy is a software application platform that lets women buy and sell clothing, shoes, and accessories on their phones.
Tomorrow Farms
Founder: AJ Scaramucci
Hubspot Role: Product Marketing Intern
Capital Raised: $8.5M
Investors: SVA
Stage: Seed
Wabbi is a platform that provides automated and orchestrated security governance to empower development teams.
Metaplane
Founder: Peter Casinelli, Guru Mahendran
Hubspot Role: Senior Software Engineer, Software Engineer
Capital Raised: $8.4M
Investors: Y Combinator
Stage: Seed
Metaplane ensures everyone trusts your business' data with automatic anomaly detection, column-level lineage, and incident prevention.
Fritz AI
Founder: Dan Abdinoor
Hubspot Role: Lead Developer, Platform Strategy
Capital Raised: $7M
Investors: Foundry Group
Stage: Seed
Fritz AI is a machine learning platform for iOS and Android developers.
Wonderment
Founder: Brian Whalley, Jessica Meher
Hubspot Role: Director of Marketing - Inbound Sales, Head of Marketing
Capital Raised: $6M
Investors: CRV
Stage: Seed
Wonderment provides order tracking solutions that include notification updates, shipment reporting and analytics for Shopify & plus stores.
Ply
Founder: Darion Miller
Hubspot Role: Sales Engineer
Capital Raised: $5.7M
Investors: Cleo Capital
Stage: Seed
Ply develops a materials procurement platform to assist skilled trades with capital access and cash flow management.
Rentdrop
Founder: Ben Keller, Remen Okoruwa
Hubspot Role: Senior Product Manager, Product Lead
Capital Raised: $3M
Investors: David Nelson
Stage: Seed
Rentdrop provides fee-free rent collection to landlords and renters.
ThriveHive
Founder: Adam Blake
Hubspot Role: Entrepreneur In Residence
Capital Raised: $2.8M
Investors: Founder Collective
Stage: Seed
ThriveHive helps in defining business goals and then come up with a custom solution maximized for ROI.
Renewal Mill
Founder: Caroline Cotto
Hubspot Role: Women @HubSpot Program & Brand Manager
Capital Raised: $2.6M
Investors: HG Ventures
Stage: Seed
Renewal Mill is a next generation ingredients company that upcycles byproducts from food manufacturing into high-quality ingredients.
Simply Homes
Founder: Brian Bagdasarian
Hubspot Role: Head of Conversational Growth Strategy (Chatbots/conversational marketing/AI)
Capital Raised: $2.5M
Investors: Village Global
Stage: Pre-Seed
Simply Homes is working to solve the affordable housing crisis via its ML-powered automated underwriting platform for outdated homes.
Wabbi
Founder: Brittany Greenfield
Hubspot Role: Marketing Consultant
Capital Raised: $2M
Investors: NLA Ventures
Stage: Seed
Wabbi is a platform that provides automated and orchestrated security governance to empower development teams.
SparkToro
Founder: Casey Henry
Hubspot Role: Growth (Inbound.org)
Capital Raised: $1.3M
Investors: Dan Shapiro
Stage: Pre-seed
SparkToro is a software company offering a search engine to discover any target audience's influential publications, channels, and people.
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