Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both of whom were former engineers at Facebook. They were motivated to create a tool that would solve the inefficiencies they faced in managing projects—spending too much time on "work about work" like meetings and emails instead of actual tasks. The duo developed Asana as an internal tool to streamline workflows and improve team collaboration.
Seeing its potential, Moskovitz and Rosenstein left Facebook to fully dedicate themselves to Asana. In 2011, they launched the platform publicly, starting with a free version that quickly gained popularity among businesses looking to enhance productivity. Over time, Asana introduced premium plans, custom integrations through an API, and features designed to replace traditional email communications, making it a comprehensive project management tool.
The name "Asana," inspired by a yoga pose, symbolizes the company's goal of helping teams stay centered and productive. Through continuous innovation, Asana has added new functionalities and redesigned its user interface based on feedback, solidifying its status as a leading platform in the project management space.
The Asana Mafia has founded 17 companies and raised $248M.
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Founder: Geoff Schmidt
Asana Role: Software Engineer
Capital Raised: $152M
Investors: Y Combinator
Stage: Series D
Apollo helps engineering teams build unified graphs to accelerate application development and deliver better, more cohesive experiences.
Founder: Yongxing Deng
Asana Role: Software Engineering Intern
Capital Raised: $25M
Investors: Fifth Wall
Stage: Series A
Aloft is a real estate valuation technology company.
Founder: Alvaro Morales, Kshitij Grover
Asana Role: Engineering Manager, Software Engineer
Capital Raised: $19.1M
Investors: Menlo Ventures
Stage: Series A
Orb is the modern pricing platform purpose-built for flexible pricing models.
Founder: Mark Miyashita
Asana Role: Software Engineer Intern - iOS / Mobile
Capital Raised: $18M
Investors: Founders Fund
Stage: Series A
Supermove is a web-based software designed to help moving and storage companies.
Founder: Johnny Hwin
Asana Role: Consultant
Capital Raised: $17M
Investors: GroundForce Capital
Stage: Series B
Thistle is a food and juice company that delivers fully-prepared, plant-forward meals to the doorsteps of its customers.
Founder: Samvit Ramadurgam
Asana Role: Engineering
Capital Raised: $5M
Investors: Streamlined Ventures
Stage: Seed
D/XYZ aims to democratize the private market. By making investment accessible, it empowers everyone to own a piece of the future.
Founder: Louis de Vallière
Asana Role: Product Designer
Capital Raised: $4M
Investors: Bain Capital Ventures
Stage: Seed
The operating system for digital assets. Lumina is trusted by leading investment funds, enterprises, and professionals who demand an institutional-grade solution.
Founder: Tyler Nisonoff
Asana Role: Software Engineer
Capital Raised: $2.3M
Investors: Wireframe Ventures
Stage: Seed
Tyba is a modeling platform for developing, financing, and operating solar and storage projects.
Founder: Jordan Dearsley
Asana Role: Software Engineer
Capital Raised: $2.1M
Investors: Y Combinator
Stage: Seed
Superpowered is a calendar app for the Mac menu bar. Be notified about events and join Zoom meetings without having to go to your calendar.
Founder: Jolena Ma
Asana Role: Product Management Intern
Capital Raised: $1.7M
Investors: Y Combinator
Stage: Seed
Ditto allows teams to collaborate on a consistent and effective copy.
Founder: Jordan Dearsley
Asana Role: Software Engineer
Capital Raised: $125K
Investors: Y Combinator
Stage: Pre-Seed
Vapi provides artificial intelligence services for group meetings.
Founder: Edmund Tian
Asana Role: Full Stack Engineer
Capital Raised: $500K
Investors: Y Combinator
Stage: Pre-Seed
Pelm provides digital infrastructure to develop API for accessing and managing user's energy data.
Founder: Louis Lecat
Asana Role: Product Management
Capital Raised: $500K
Investors: Y Combinator
Stage: Pre-Seed
Upstream is a collaborative email client with channels and task-tracking, offering context and transparency for efficient team decisions.
Founder: Stephanie Vasquez
Asana Role: Product Management Lead, Payments Platform & Internal Tools
Capital Raised: $500K
Investors: Y Combinator
Stage: Pre-Seed
Line empowers contractors with tools that make building decarbonization projects affordable for their customers and boosts conversion rates.
Founder: Mark Miyashita
Asana Role: Software Engineer Intern - iOS / Mobile
Capital Raised: —
Investors: Y Combinator
Stage: Seed
Quad organizes your assignments and brings your classmates together so you can get things done.
Founder: Doreen Leong
Asana Role: Channel Partner Manager, NAMER - Services & SI's
Capital Raised: —
Investors: —
Stage: —
Cococlectic is a small-batch bean-to-bar chocolate-of-the-month subscription club that offers subscription services for chocolates.
Founder: Teri Yu, Theresa Lee
Asana Role: Product Manager, Growth & Monetization Program Lead
Capital Raised: —
Investors: Afore Capital
Stage: Seed
Vibely empowers creators to lead vibrant communities, with intimate events, vibrant discussions, shared resources, and exciting challenges.